Helijet International relies on the Pace Group for its full range of media relations expertise.

Whether launching new routes, managing media familiarization trips, coordinating promotions or increasing general awareness of its scheduled passenger service and air ambulance operations, the Pace Group provides Helijet with tailored communications solutions.

In May 2006, Helijet launched service from Sandspit to several luxury Queen Charlotte Island fishing resorts. The Pace Group coordinated the stakeholders, managed media relations, secured interviews and took the photos that would appear in The Vancouver Sun, The Province and Sounding Board.

Helijet also counts on the Pace Group to manage their crisis communications, should an emergency situation ever arise. The Pace Group stands ready for a round-the-clock media response with staff both on the ground at the scene and in the office in touch with newsrooms.

With proactive and creative media relations, the Pace Group helps Helijet stay top of mind and in good standing with business journalists and newsrooms in Vancouver and Victoria.

Objectives:

Position Helijet as a transportation leader, justifying its premium pricing, and reinforce the broad range of services it has introduced over the past 20 years.

Outcomes:

Helijet continues to be a dominant scheduled carrier between Vancouver and Victoria. Today, Helijet’s air ambulance services and new shuttle service to major fishing lodges reinforces its expanded product line.