In 2007, Vancouver mining financier Frank Giustra and former U.S. President Bill Clinton announced they were teaming up to help eliminate poverty in developing countries. More specifically, they decided to work with the mining industry worldwide to invest in economic and social initiatives in some of the developing economies in which they often operate.

Much of the world’s mining industry is based in Canada, and Mr. Giustra’s influence in it is well known. In June of 2007, the Clinton-Giustra Sustainable Growth Initiative (CGSGI) was announced at the Clinton Foundation offices in New York, with Mr. Giustra pledging $100 million of his own money, plus 50% of his future earnings.

With the Canadian angle being an important catalyst to the initiative, the Pace Group worked with Mr. Giustra and President Clinton to get the story to the Canadian media, resulting in national print, radio and television coverage, as well as cover story articles in magazines such as Maclean’s and BC Business. The Pace Group also arranged for Global Television and the Globe and Mail to accompany Mr. Giustra to New York as part of an exclusive story that resulted in extensive additional coverage.

The Pace Group continues to provide Mr. Giustra and the initiative with media relations and public appearance direction.

Provide national and international media platforms that allow Frank Giustra and the Clinton Giustra Initiative highlight issues and solutions that include enlisting the support of the international mining community.

Ongoing national media coverage of the initiative, and since the announcement, Mr. Giustra has succeeded in partnering with a number of Canadian mining companies and individuals, and to date has raised more than $300 million.